ABOUT
The story
Founded in 2023 in London, CRITTER was born from the desire to craft silhouettes that empower the wearer, enabling them to claim spaces they might otherwise be denied. From the club to the penthouse in a single look, CRITTER embodies versatility and unapologetic confidence—like a cockroach thriving in both the gutters and on a yacht. The brand gained visibility when icons like Rita Ora and Kylie Jenner were seen wearing its pieces, quickly landing on the pages of VOGUE, Harper’s Bazaar, and Vanity Fair. CRITTER is known for body-enhancing designs that highlight the wearer’s form, often blending classic shapes with a modern twist, such as hybrid pieces that merge lingerie with gowns. These designs serve as both the perfect foundation for any wardrobe and standalone iconic silhouettes.
The vision
CRITTER’s mission is to highlight 100% Main Character Energy in every woman who wears its pieces, ensuring they look and feel unstoppable. The collection’s key feature is the body itself, transforming each garment into a modern yet timeless statement. Whether worn on or off stage by performers like Rita Ora, Ellie Goulding, and Jess Glynne, CRITTER pieces are high-performance, designed to turn heads. Each design blends the power of sensuality and strength, allowing women to dominate any space with effortless confidence. She is both the ultimate femme fatale and final girl.
The designer
C. Ritter, the creative force behind CRITTER, studied at the Royal Academy of Fine Arts in Antwerp, Polimoda in Florence, and Central Saint Martins in London. After leaving his master's program to pursue his vision, Ritter found himself disillusioned with industry values that didn’t align with his own. This fueled his decision to create CRITTER, a brand that reflects his rebellious spirit and devotion to empowering women. CRITTER is Ritter’s love letter to the incredibly strong women in his life, who taught him to defy convention and carve his own path, creating a bold new narrative in fashion.
