Ever wondered why it feels like solving crosswords in a foreign language when trying to find clothes that fit? Here is what went wrong and what needs to change to fix it!
by CRITTER | 17.11.2023
In the dazzling, ever-evolving world of fashion and clothing, there's been a longstanding disconnect. It's the perplexing, often frustrating world of sizes - a realm where logic seems to play second fiddle to fantasy. It's an industry that celebrates individuality and innovation, yet when it comes to sizes, lots of people are left forgotten or ignored, having to improvise and alter their clothes. This, dear reader, is where the tale of our own fashion crusade begins - a tale of how CRITTER is set to redefine this narrative for good.
The Paradox of Size in Fashion
Let's start with a simple truth: human bodies are as diverse as the stories they carry. We come in a myriad of shapes and sizes - tall, short, curvaceous, lean, with unique characteristics and, occasionally, disabilities. Our bodies are living, breathing works of art, each deserving its own bespoke frame.
However, the fashion industry, in its infinite wisdom, has decided to play a game of guesswork with sizes. Each brand creates its own sizing chart, a secret code that often leaves the average shopper feeling like an outsider trying to decipher an ancient, cryptic manuscript. The result? A shopping experience that feels less like a joy and more like a chore, often ending in a compromise that hangs in our wardrobes, unworn and unloved.